Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR)
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Standard
Dialogues between audience research and production : The history of testing television drama for the Danish Broadcasting Corporation (DR). / Redvall, Eva Novrup.
I: Critical Studies in Television, Bind 12, Nr. 4, 19.12.2017, s. 346-361.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Harvard
APA
Vancouver
Author
Bibtex
}
RIS
TY - JOUR
T1 - Dialogues between audience research and production
T2 - The history of testing television drama for the Danish Broadcasting Corporation (DR)
AU - Redvall, Eva Novrup
PY - 2017/12/19
Y1 - 2017/12/19
N2 - This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners the opportunity to learn more about their series and their audiences.
AB - This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners the opportunity to learn more about their series and their audiences.
KW - Faculty of Humanities
KW - Audience testing
KW - Danish television drama
KW - Danish Broadcasting Corporation (DR)
KW - DR Media Research
KW - DR Fiction
U2 - 10.1177/1749602017730262
DO - 10.1177/1749602017730262
M3 - Journal article
VL - 12
SP - 346
EP - 361
JO - Critical Studies in Television
JF - Critical Studies in Television
SN - 1749-6020
IS - 4
ER -
ID: 169934080