The impact of meal attributes and nudging on healthy meal consumption: evidence from a lunch restaurant field experiment
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The impact of meal attributes and nudging on healthy meal consumption : evidence from a lunch restaurant field experiment. / Thunström, Linda; Nordström, Leif Jonas.
In: Modern Economy, Vol. 2013, No. 4, 2013, p. 1-8.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - The impact of meal attributes and nudging on healthy meal consumption
T2 - evidence from a lunch restaurant field experiment
AU - Thunström, Linda
AU - Nordström, Leif Jonas
PY - 2013
Y1 - 2013
N2 - We use a field experiment in a lunch restaurant to analyze how meal attributes and a “nudge” impact healthy labeled meal consumption. The nudge consists of increasing the salience of healthy labeled meals by placing them at the top of the menu. We find that certain meal attributes (e.g. poultry and red meat) greatly increase both sales and the market share of the healthy labeled meal. We conclude that a careful design of the healthy food supply may be efficient in encouraging healthier meal choices, e.g. supplying healthy labeled versions of popular conventional meals. We find no impact on healthy labeled meal sales from the nudge.
AB - We use a field experiment in a lunch restaurant to analyze how meal attributes and a “nudge” impact healthy labeled meal consumption. The nudge consists of increasing the salience of healthy labeled meals by placing them at the top of the menu. We find that certain meal attributes (e.g. poultry and red meat) greatly increase both sales and the market share of the healthy labeled meal. We conclude that a careful design of the healthy food supply may be efficient in encouraging healthier meal choices, e.g. supplying healthy labeled versions of popular conventional meals. We find no impact on healthy labeled meal sales from the nudge.
KW - Faculty of Social Sciences
KW - Healthy Food
KW - Restaurant Meals
KW - Food Supply
KW - Meal Attributes
KW - Nudging
KW - Field Experiments
U2 - 10.4236/me.2013.410A001
DO - 10.4236/me.2013.410A001
M3 - Journal article
VL - 2013
SP - 1
EP - 8
JO - Modern Economy
JF - Modern Economy
SN - 2152-7245
IS - 4
ER -
ID: 58285892