Multichannel strategy, universalism, and the challenge of audience fragmentation
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Translated title of the contribution | Multikanal-strategi, universalisme og udfordringen med publikumsfragmentering |
---|---|
Original language | English |
Title of host publication | Universalism in Public Service Media : RIPE@2019 |
Editors | Philip Savage, Mercedes Medina, Gregory F. Lowe |
Number of pages | 21 |
Place of Publication | Göteborg |
Publisher | Nordicom |
Publication date | Jun 2020 |
Pages | 91-111 |
Chapter | 6 |
ISBN (Print) | 978-91-88855-26-8 |
Publication status | Published - Jun 2020 |
Series | RIPE@ |
---|---|
Number | 9 |
- Faculty of Humanities
Research areas
Links
ID: 245710948