The elderly female face in beauty and fashion ads: Joan Didion for Céline
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The elderly female face in beauty and fashion ads: Joan Didion for Céline. / Jerslev, Anne.
In: European Journal of Cultural Studies, Vol. 21, No. 3, 2018, p. 349-362 .Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - The elderly female face in beauty and fashion ads: Joan Didion for Céline
AU - Jerslev, Anne
PY - 2018
Y1 - 2018
N2 - The point of departure for this article is an astonishment at the recent increase in elderly women in fashion and beauty ads, and the question of what value this kind of photography may attribute to the ageing body and face in a visual culture whose association between youth and beauty forms one of the most influential constructions of ageism in Western culture. To attempt to answer this question, the article discusses the relationship between beauty, time and the ageing face, especially in beauty and fashion ads. The 2015 spring ad campaign for the luxury fashion brand Céline, which featured ‘celebrity writer’ Joan Didion, is used as a case study to examine how time and ageing coalesce in the construction of the ageing writer as cool. This article forms part of ‘Media and the Ageing Body’ Special Issue.
AB - The point of departure for this article is an astonishment at the recent increase in elderly women in fashion and beauty ads, and the question of what value this kind of photography may attribute to the ageing body and face in a visual culture whose association between youth and beauty forms one of the most influential constructions of ageism in Western culture. To attempt to answer this question, the article discusses the relationship between beauty, time and the ageing face, especially in beauty and fashion ads. The 2015 spring ad campaign for the luxury fashion brand Céline, which featured ‘celebrity writer’ Joan Didion, is used as a case study to examine how time and ageing coalesce in the construction of the ageing writer as cool. This article forms part of ‘Media and the Ageing Body’ Special Issue.
KW - Faculty of Humanities
KW - Ageing
KW - beauty
KW - beauty ads
KW - fashion photography
KW - the face
KW - time
KW - youth
U2 - 10.1177/1367549417708436
DO - 10.1177/1367549417708436
M3 - Journal article
VL - 21
SP - 349
EP - 362
JO - European Journal of Cultural Studies
JF - European Journal of Cultural Studies
SN - 1367-5494
IS - 3
ER -
ID: 180413755