Public service in the age of social network media
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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Public service in the age of social network media. / Hjarvard, Stig.
Public service media in the networked society. ed. / Gregory Ferrell Lowe; Hilde Van den Bulck; Karen Donders. Nordicom, 2018. p. 59-74.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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TY - CHAP
T1 - Public service in the age of social network media
AU - Hjarvard, Stig
PY - 2018/4/5
Y1 - 2018/4/5
N2 - This chapter addresses how, and to what extent, public service obligations and institutions may be redefined and extended to facilitate information flows and public deliberation using social network media as a remedy for democratic deficiencies of both older mass media and newer forms of network media. I make a case for three public service functions that have particular importance in social network media: curation, moderation, and monitoring. Building on a critique of the individualistic perspective underlying both cyber-optimist and -pessimist accounts of the potentials of social network media, an alternative and institutional perspective based on mediatization theory is introduced. I focus on the ongoing restructuring of societal spheres through which strategic and sociable forms of communication are challenging deliberative forms of communication. Based on recent studies on public service media’s use of social network media in efforts to enhance public deliberation, the chapter examines how networked media can be a focus for intervention in the public interest.
AB - This chapter addresses how, and to what extent, public service obligations and institutions may be redefined and extended to facilitate information flows and public deliberation using social network media as a remedy for democratic deficiencies of both older mass media and newer forms of network media. I make a case for three public service functions that have particular importance in social network media: curation, moderation, and monitoring. Building on a critique of the individualistic perspective underlying both cyber-optimist and -pessimist accounts of the potentials of social network media, an alternative and institutional perspective based on mediatization theory is introduced. I focus on the ongoing restructuring of societal spheres through which strategic and sociable forms of communication are challenging deliberative forms of communication. Based on recent studies on public service media’s use of social network media in efforts to enhance public deliberation, the chapter examines how networked media can be a focus for intervention in the public interest.
KW - Faculty of Humanities
KW - Curation
KW - cyber-optimism
KW - mediatization
KW - moderation
KW - monitoring
KW - democratic deliberation
M3 - Book chapter
SN - 978-91-87957-73-4
SP - 59
EP - 74
BT - Public service media in the networked society
A2 - Lowe, Gregory Ferrell
A2 - Van den Bulck, Hilde
A2 - Donders, Karen
PB - Nordicom
ER -
ID: 194806606