Transvisuality—The Cultural Dimension of Visuality brings together leading scholars from all over the globe to examine what the visual means today. From art to new media, from branding to urban design, visual culture is a fundamental aspect our contemporary life, and the contributors here use the past decade of visual studies as a springboard to offer new perspectives on visual theory, analysis, and design, while showing how the visual becomes transvisual by adapting and creating culture in the global world. Drawing from phenomenology, semiotics, art history, frame theory, and a variety of other disciplines, they offer a panoply of fresh approaches to this ever-evolving field.