Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR)

Research output: Contribution to journalJournal articleResearchpeer-review

Standard

Dialogues between audience research and production : The history of testing television drama for the Danish Broadcasting Corporation (DR). / Redvall, Eva Novrup.

In: Critical Studies in Television, Vol. 12, No. 4, 19.12.2017, p. 346-361.

Research output: Contribution to journalJournal articleResearchpeer-review

Harvard

Redvall, EN 2017, 'Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR)', Critical Studies in Television, vol. 12, no. 4, pp. 346-361. https://doi.org/10.1177/1749602017730262

APA

Redvall, E. N. (2017). Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR). Critical Studies in Television, 12(4), 346-361. https://doi.org/10.1177/1749602017730262

Vancouver

Redvall EN. Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR). Critical Studies in Television. 2017 Dec 19;12(4):346-361. https://doi.org/10.1177/1749602017730262

Author

Redvall, Eva Novrup. / Dialogues between audience research and production : The history of testing television drama for the Danish Broadcasting Corporation (DR). In: Critical Studies in Television. 2017 ; Vol. 12, No. 4. pp. 346-361.

Bibtex

@article{16d3aeb02eed47db91f8660895126bc6,
title = "Dialogues between audience research and production: The history of testing television drama for the Danish Broadcasting Corporation (DR)",
abstract = "This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners the opportunity to learn more about their series and their audiences.",
keywords = "Faculty of Humanities, Audience testing, Danish television drama, Danish Broadcasting Corporation (DR), DR Media Research, DR Fiction",
author = "Redvall, {Eva Novrup}",
year = "2017",
month = "12",
day = "19",
doi = "10.1177/1749602017730262",
language = "English",
volume = "12",
pages = "346--361",
journal = "Critical Studies in Television",
issn = "1749-6020",
publisher = "SAGE Publications",
number = "4",

}

RIS

TY - JOUR

T1 - Dialogues between audience research and production

T2 - The history of testing television drama for the Danish Broadcasting Corporation (DR)

AU - Redvall, Eva Novrup

PY - 2017/12/19

Y1 - 2017/12/19

N2 - This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners the opportunity to learn more about their series and their audiences.

AB - This article offers a historical analysis of the audience testing of television drama from The Danish Broadcasting Corporation (DR) by the in-house DR Media Research Department from the mid-1990s until 2016. The article investigates how the methods for testing have changed from more traditional focus groups and surveys to include biometric methods (e.g. skin conductance) to measure audience arousal. While audience testing is often primarily viewed as a quality measurement tool for executives, the article argues that testing can also be a dialogue-based tool offering creative practitioners the opportunity to learn more about their series and their audiences.

KW - Faculty of Humanities

KW - Audience testing

KW - Danish television drama

KW - Danish Broadcasting Corporation (DR)

KW - DR Media Research

KW - DR Fiction

U2 - 10.1177/1749602017730262

DO - 10.1177/1749602017730262

M3 - Journal article

VL - 12

SP - 346

EP - 361

JO - Critical Studies in Television

JF - Critical Studies in Television

SN - 1749-6020

IS - 4

ER -

ID: 169934080