The Visual Aesthetics of Trumpism

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The article investigate the relation between Trumpism and visual aesthetics from Trump Tower to Capitol Hill, January 6 2021.Trump had no organized cultural policy and thereby he differed from other despotic regimes, he had only himself as a brand. Other despotic regimes,, such as in the Soviet Union under Stalin and Germany under Hitler, had immediately organized aesthetics politically. Trump had himself as the brand, not an arranged cultural policy, not a well-organized aestheticization of the politics with Water Benjamin’s term . He had himself as a grandiose brand. which the surroundings should mirror and give narcissistic supply back.
Original languageEnglish
JournalIJOM - International Journal of Multimedia
Number of pages11
Publication statusPublished - 8 Jan 2021

    Research areas

  • Faculty of Humanities - aesthetic, Trump, visuality, visual communication, visual aestehtics, trumpism, Walter Benjamin, aesthetics of politics, regression, Capitol Hill, algorithms, bots, trolls, media, bricolage, christmas decor, more is more, less is more

ID: 254875461