Heritage cinema and television is closely linked to our existence as members of a national community. Visualising and narrating the past is an important mental and symbolic part of creating that feeling of belonging to a nation. Through collective stories and images of the past such film and television products feed into our personal memory and history. Memory studies point to the deep sociological and cultural functions of memory. However, even though the national context has a strong place in the production context for heritage cinema, the transnational dimension is also of central importance. In this article I will trace the development of EU cultural policy and the film and media policy. I will combine this with a focus on the development of film and media policy on a national level through a case study of Danish heritage television productions and the national and transnational dimensions of cultural policy has framed their production and reception.