Reach for the sky: The sky as sensoric imagery in the digital age
Research output: Other contribution › Net publication - Internet publication › Research › peer-review
The sky is the perfect metaphor for life. The sky changes colors, shapes and surfaces, then returns quietly but is no longer the same. Everything changes constantly and irreversibly. So does the digital system, but at the same time it is unchanged with connotations like height, excellence and godlike - like the sky. For both reasons the digital systems, platforms and companies can use the sky as an important part of their sensoric imagery, which makes up the brand. The symbolic unity with sky is strong and very imaginative and has great power.
|Publication date||6 Dec 2019|
|Publisher||Sensoric Image Science|
|Number of pages||12|
|Publication status||Published - 6 Dec 2019|
- Faculty of Humanities - image, imagery, sensoric image science, digital, brand, branding, sky, clouds, Skype, iCloud, media, mediaaestehtics, memory, cultural memory, infinite, godlike, hight, excellence