Multichannel strategy, universalism, and the challenge of audience fragmentation
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
| Translated title of the contribution | Multikanal-strategi, universalisme og udfordringen med publikumsfragmentering |
|---|---|
| Original language | English |
| Title of host publication | Universalism in Public Service Media : RIPE@2019 |
| Editors | Philip Savage, Mercedes Medina, Gregory F. Lowe |
| Number of pages | 21 |
| Place of Publication | Göteborg |
| Publisher | Nordicom |
| Publication date | Jun 2020 |
| Pages | 91-111 |
| Chapter | 6 |
| ISBN (Print) | 978-91-88855-26-8 |
| Publication status | Published - Jun 2020 |
| Series | RIPE@ |
|---|---|
| Number | 9 |
- Faculty of Humanities
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ID: 245710948