This articles discusses elective egg freezing as a particularly illustrative example of how reproduction and preventive health converge and thus explores how a ‘health and human rights’ approach could provide an argumentative basis for the further legal advancement of reproductive rights in the area of elective egg freezing. Social freezing, elective egg freezing, medical freezing, health and human rights, reproductive rights, preventive health This work was supported by Independent Research Fund Denmark, Grants # 7013-00042B & 8019-00002B. Law student Kimmie Falstrøm was a research assistant.