A Note on Cognitive Branding and the Value Profile

Research output: Contribution to journalJournal article

  • Torkild Leo Thellefsen
  • Bent Sørensen
  • Marcel Danesi
The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves
Original languageEnglish
JournalSocial Semiotics
Volume23
Issue number4
Pages (from-to)561-570
Number of pages10
ISSN1035-0330
DOIs
Publication statusPublished - 2013

ID: 51451417