The initiative of Football Fitness was launched by the Danish FA in 2011 in response to a number of developing trends in Danish sporting life, such as changes in the sporting habits of Danish adults (over 16 years of age) and an increasing political desire to involve association-based sport in public social and health provision. The Danish FA describes Football Fitness as football which “from both a sporting and organisational perspective innovatively breaks with the traditional organisation, administration and membership structure”. This description is explored and challenged in this article, with a starting point in the theory of path-breaking concepts and the deployment of document studies. The results of the analysis show that Football Fitness departs from the sporting form of recreational football, but not with the organisational form. This is challenged in the article’s discussion, which concludes that the degree of departure depends on the individual club’s method of administering Football Fitness.